Wednesday, May 26, 2021

Italy’s Lazio Launches €10 Million Holiday Package That Grants Free Extra Nights for Travellers

Italy’s Lazio region of Rome has launched a €10 million tourism campaign in order to attract tourists in staying longer by subsidising the accommodation cost in the capital and other surrounding areas.

The governor of Lazio Nicola Zingaretti announced yesterday the ‘Più notti, più sogni’ initiative, translating as ‘more nights, more dreams’ as part of the measures to restart the tourism sector in the region, which was put to pause due to the COVID-19 situation.

Moreover, the governor revealed that the €10 million holiday package includes one extra free night for those booking a holiday of at least three consecutive nights in the region of Lazio and two extra free nights for those who book five nights.

The three plus one and five plus two models provide hotels with an accreditation programme funded by the region and allows tourists to extend their vacation for free in the Lazio region, reports.

Describing it as an opportunity that should not be missed, Zingaretti said that the incentive is aimed at tourists of all ages, allowing them to extend their holiday period and enjoy the sights that the region has to offer, while at the same time helping to boost the local tourism industry, which was harshly hit by the COVID-19 pandemic.

Present at the launch of the initiative in Rome was also the regional tourism advisor Valentina Corrado who said that tourists could find mountains, sea, hills, and cities of art in this region all in one.

“The time has come to book your holidays in Italy. Our mountains, our beaches, our cities are reopening,” Italy’s Prime Minister Mario Draghi said.

Draghi previously revealed that the country is prepared to welcome back tourists from mid-May.

The region is also set to boost the tourism sector through an advertising campaign anticipated to take place in July. In the meantime, the country plans to share seven videos on its social media platforms, mainly aimed to reach younger tourists.

The locations chosen for the campaign include Rome’s Park of the Aqueducts, the ‘dying town’ of Civita di Bagnoregio, the Sacred Woods of Bomarzo, and Santa Severa Castle, which is described as one of the best hostels in the world.

The move of Lazio authorities comes after the Italian authorities decided to allow quarantine-free entry to fully vaccinated travellers from the EU and Schengen Area countries.

The country also announced that travellers from the UK, EU/Schengen Area countries, and Israel would be allowed entry by only providing a negative COVID-19 test result.

At the same time, Italy plans to grant a COVID-19 passport to travellers who have only received one dose of the Coronavirus vaccine. Thus, making them eligible for quarantine-free travelling.

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